Berntsen International, Inc

Madison,  WI 
United States
  • Booth: 330

Berntsen Intl Marking the Infrastructure of the World

Berntsen International, Inc. has been “Marking the Infrastructure of the World” since 1972 as a manufacturer of survey and utility markers. Recently Berntsen introduced the InfraMarker RFID system for marking underground assets.  Corporations and government agencies in nearly 100 nations depend on Berntsen for best-in-class infrastructure asset marking solutions.

Brands: Berntsen; InfraMarker; Carsonite; Schonstedt; Trimble

 Press Releases

  • May 15, 2017

    MADISON, Wis. – Berntsen International’s innovative InfraMarker solution to locate and manage underground infrastructure received top honors at the 2017 RFID Journal Awards.

    In presenting the award, RFID Journal founder Mark Roberti cited InfraMarker’s capabilities to “dramatically reduce the time and cost of locating underground utility pipes.”  Berntsen’s award for Best Use of RFID to Enhance a Product or Service requires nominees to demonstrate their success in using RFID to provide additional value to customers.

    “We’re honored to receive this recognition for our company,” said Mike Klonsinski, executive vice president of Berntsen.  “This is a powerful validation of our InfraMarker solution and our company’s vision to be a next-generation leader of connected marking products.”

    The 2017 RFID Journal awards, which showcase the best RFID deployments, products and research, attracted some of the world’s most innovative companies and organizations including Honda, Delta Air Lines, Lululemon, the National Aeronautics and Space Administration (NASA) and Memorial Sloan Kettering Cancer Center.  Berntsen received the award May 11 at the RFID Journal Live! Conference and Exhibition in Phoenix, Arizona.

    Berntsen’s patented InfraMarker solution uses ultra-high frequency RFID, a mobile app and the cloud to precisely locate, monitor and manage underground infrastructure.  InfraMarker’s digital platform relays data, photos, videos and other documentation in real time via the cloud to company enterprise systems.  Benefits to owners and managers of underground assets are lower costs, improved safety and better management of assets in the field.  

    InfraMarker is the centerpiece of Berntsen’s new business line of connected marking products and solutions.  The InfraMarker line enhances the company’s top quality survey and utility marker products by connecting those products to the Internet.  This Internet of Things application turns Berntsen’s quality markers into smart markers that collect data, improve asset tracking and improve compliance objectives.  

    About Berntsen International, Inc.

    Madison, Wisconsin-based Berntsen International, Inc. manufactures boundary and survey markers and is an innovation leader in smart marking solutions designed for a connected world.  Since its founding in 1972, Berntsen has been marking global infrastructure and boundaries with a high-quality product line of 1,000 markers located in more than 100 countries.  Berntsen’s patented InfraMarker solution, which uses RFID-enabled markers, a mobile app and the cloud to precisely mark, monitor and manage underground assets, recently received the Geospatial World Excellence Award for Technology Innovation.  For more information, visit

  • The award was presented Jan. 25 at the Geospatial World Forum 2017 in Hyderabad, India.  Attended by more than 2,500 leaders in business, industry, government and academia, the forum highlights the value and power of geospatial technology to address global economic and socio-economic issues.   

    The award cites Berntsen’s innovation in infrastructure monitoring.

    “We are honored and excited to receive this global recognition,” said Mike Klonsinski, executive vice president of Berntsen International.  “This award reflects our success in harnessing RFID and geospatial technology to better protect and manage underground assets in the utility, construction, and oil and gas distribution industries.  This is a significant milestone for our company as we continue to develop smart marking products for an Internet of Things World.”

    The award also exemplifies the strong partnership between Berntsen and Alabama’s Auburn University.  For several years, Berntsen has been working with Chetan S. Sankar, founder of Auburn’s Geospatial Research and Applications Center (GRAC), to develop and refine the InfraMarker system. 

    Sankar, now retired, facilitated the involvement of master’s degree students in the system’s development and field testing.  Auburn students participated in projects and received internships to develop and test the system.  “More than one thousand students have gained valuable experiential learning skills by testing the InfraMarker system,” Sankar said. 

    About InfraMarker

    Finding and identifying underground assets like gas valves or fiber splices has long been a challenge for utilities and municipalities.  Traditional locating techniques take time and are not precise.  Linking field locating with customer information systems is cumbersome and error-prone.   

    The InfraMarker System combines Berntsen’s patented RFID underground-marking technology with award-winning mobile and web software developed for Berntsen by San Francisco-based AmigoCloud.  These advances in geospatial technologies deliver a solution that improves field productivity, reduces locating costs and enables real-time field and office integration.

    Cloud data storage provides secure backup and allows almost unlimited information to be attached to any asset record.  Innovative software design lets users view, edit and add video to assets on a map and even export InfraMarker data into their own management system. Ultra-high frequency RFID with barcode reading capability allows customers to locate and track assets. 

    “Developing a smart, IT-enabled infrastructure of tomorrow requires utilities to geospatially map their facilities, manage this information, and locate them quickly after they get buried or broken after disasters,” Sankar said.

    InfraMarker is built to support gas, electric, water, fiber optic and cable underground assets.   

    About Berntsen

    Madison, Wisconsin-based Berntsen International, Inc. is a manufacturer and distributor of marking products.  Since its founding in 1972, Berntsen has been marking the infrastructure and boundaries of the world with a product line of more than 1,000 markers located in 100 countries.  Innovation is at the core of Berntsen’s success, with its most recent advances occurring in the development of smart and connected marking products. 

    For more information, visit