PAAY

New York,  NY 
United States
https://www.paay.co/
  • Booth: 3512

PAAY's mission is to protect e-commerce merchants from fraud

Our technology sits on the merchant payment form and allows the acquiring bank (merchant’s bank) to verify with the issuing bank (cardholder’s bank) that a cardholder is in fact who they say they are. The verification happens as soon as the customer enters their credit card number onto the payment page via risk based authentication. The issuing bank uses over 250 data parameters to authenticate the cardholder.

Benefits:
- Authenticated transactions qualify for lower interchange rates (15-30bps)
- Authenticated transactions receive a chargeback liability shift off the merchant and onto the issuing bank
- Meets PSD2 requirements and provides strong customer authentication
- Frictionless customer experience - Everything happens in the background unseen by the cardholder during checkout

To make the implementation of EMV 3DS simple, we've developed a Java script SDK that sits on the merchant payment form. If you are interested in learning more or getting started with a risk free trial contact info@paay.co

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